We hear alot about the importance of making a good impression. Did you know that the impression you make on others can be broken down into 4 basic components? Each is judged subliminally and by degrees. Not only will you be judged as trustworthy or not but how trustworthy you appear will also be determined. The four basic components are: Your Credibility: Your level of believability, apparent qualifications, level of intelligence, competence, honesty and sincerity. Your Likeability: How likeable, emotionally expressive and sociable you appear to be and how much you are like them as shown through your dress, behavior, …









